Overview
Purpose
The purpose of this site is three fold. The first is to create an awareness of the company and to create a web presence to attract a wider audience. It is believed that a large portion of business is being lost by not having a web presences and not showing up in search engines when people are searching for white water rafting.The second purpose is to provide information about each of the packages that are available and to provide important information such as the skill levels required for each of the packages. The third purpose is to allow online registration for users and to allow them to book packages for available dates.
Audience
The target audience is men and women who are ages 18 to 35 and are outdoors or sports oriented. Currently the customer base is 18 to 25 and it is desired to increase the top end of that customer base to 35. Customers are generally middle class working people looking for a fun vacation. Specifically, those individuals who are looking for high adventure activities. The other goal is to seek out individuals who needs are not being met by other providers in the realm of instructor guided tours of all experience levels. Specifically, there are not enough places that offer beginner packages all the way through advanced packages. This will allow for returning customers of all skill levels and allow the customer to stay with once company for all of their adventure experiences.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/396e94-e7c24f-a43312-381d2a-aabd8c
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #4583BE | #E0D2C5 | #7CA6CC | #698999 |
Typography
Heading Font: Nanum Gothic
This font was chosen because it is clean and easy to read. It has a less formal feel that will speak to the target demographic.
Paragraph Font: Yatra One
This font was chosen because it is the same font that is used in the companies printed material and it contrasts nicely with the heading font.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
